AGE: 33
OCCUPATION: Hip-hop musician and producer
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: The de facto leader of the hip-hop act the Black Eyed Peas, this multi-hyphenate musician, actor and clothing designer has added political activist to his resume, coordinating the instantly viral Yes We Can music video in support of Barack Obama.
CON: Can we really trust the judgment of singer whose band once wrote a hit song about "lovely lady lumps"?